About PAUL

VP / Director of Brand & Creative | Building Culturally Relevant Brands in Sport & Entertainment

I sit at the intersection of human insight and high-octane execution. With a career spent leading both world-class agencies and in-house teams, I specialize in transforming global brands—including the ATP Tour, Xbox, and Guinness—into cultural mainstays.

My approach is simple: deep strategic vision meets relentless creative craft. Whether it’s architecting brand equity for the PIF or art directing global campaigns for Lexus, I focus on driving fan growth and commercial scale through authentic storytelling.

Key Strengths:

Integrated Leadership: Building high-performing, culture-first teams.

Global Scale: Leading multi-market activations for elite sports and lifestyle brands.

Full-Spectrum Creative: From first-principle strategy to hands-on scriptwriting and launch.